We went into two caves with time intensive access, Super Jeep only track, about 1 hour walk through rubble and ice. the caves have been beautiful and we had plenty of time, but even in such a place there was a seemingly endless coming of small groups. Photography was good all the same!
The strange thing was that many people, I watched in the cave, did not take pictures of the cave, but of themselves only. They hardly watched how beautiful the ice was, it was not important, the event, the adventure itself is important. I am sure social media is full of pics now and the next wave will come. Cheap PR, let the customers market the product. And the adventure marketing works, these people take pictures of their adventure and they are right in the middle of the adventure they bought!